Dominating in a Downturn
Economists forecast that the United States will likely enter a recession at some point in the next 12 - 18 months. Back in 2008 we watched the event industry shaken to its core. One thing we learned is the healthier your business is today, the more resilient you’ll be in a downturn. Knowing how to shift your business from being seen as one of many to the ONLY one is one of the most important skills you can have to avoid putting your company chopping block.
There are people in your industry, right now, who are KILLING IT. They’re the ones everyone knows, who are able to charge the big bucks and work with the big-name clients. Why are so many small business owners FAILING to cut through the sea of sameness and MAKE REAL MONEY when the OPPORTUNITY is clearly there?
Learn the #1 strategy you can use to futureproof your business and dominate your market.
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About Lara McCulloch
Lara is an award winning, results-driven brand positioning expert with over 25 years as a Business Growth Consultant. She’s advised big multinationals like Kraft, Shell and Benjamin Moore as well as small businesses around the globe. Lara is the founder of Eventprofs, creator of the New & Noteworthy Start Some Shift podcast, keynote speaker and workshop facilitator, recipient of Connect Magazine's Top 40 under 40, Rejuvenate Magazine's Top 40 under 40, CSE's Best Industry Blog, BizBash’s Event Industry Innovator, CEIA Spirit of the Industry Award and ILEA Toronto Dedication & Leadership Awards.
She graduated from Ivy Business School’s Executive Program, but it’s the title of Mom that brings Lara the most pride. When she's not building lego with her son, she's been known to board down active volcanoes, spelunk 16 stories underground, camp in -10 degree temps beside a glacier, bungee jump over a rainforest, swim with sharks and jump from a plane at 15,000 feet.